STYLE: The Art of Shaving Store Opens in The Shops at Mission Viejo


There are few things in life that have many ways of getting the job done but only one real right way to do it! Shaving as any man who’s ever been tasked with this chore will tell you is certainly one of those few things!

There’s a huge selection of razors, creams and brushes to get the job done and of course there is the quickly dying off Barber Shops to get that perfect luxury treatment!

The Art of Shaving stores however represent the Bentley of shaving equipment and accouterments. check out the information below.

The Art of Shaving, celebrating its 15th Anniversary, is proud to announce the opening of its new Mission Viejo, CA location at The Shops at Mission Viejo.

Offering a comprehensive range of the brand’s signature shaving products and accessories, The Art of Shaving’s new Mission Viejo location is the destination for luxury men’s grooming products.

As a leading luxury men’s grooming brand, The Art of Shaving aims to induct discerning male consumers into the œBrotherhood of Shaving; a mission to help men achieve The Perfect Shave by elevating it from a chore into an enjoyable ritual. Inspired by the professional training and classic heritage of traditional men’s barber services, The Art of Shaving is positioned to become a prestige leader in the $43 billion dollar male grooming industry which is growing at a faster rate than the female beauty business.

What started with husband-and-wife founders Eric Malka and Myriam Zaoui’s one small store in Manhattan has evolved into an extensive collection of male-focused luxury retail shops across the country “ 30 of which boast Barber Spas; a unique masculine service concept that combines traditional barber services with essential oil facial treatments.

By the end of 2011 the company was operating over 63 locations nationwide.

The Art of Shaving Product Line
The Art of Shaving is considered the world’s leading premium shaving brand with its essential oilbased grooming products, high-end shaving instruments, and a retail chain dedicated to men’s shaving.

The brand has created a revolution in men’s grooming with The 4 Elements of the Perfect Shave®, a trademarked wet-shaving regimen that centers on the methodology: Prepare, Lather Up!, Shave, and Moisturize.

In late 2011, The Art of Shaving added to their line of classic products and accessories with the highly anticipated launch of a new collection in each category.

In addition to its signature products, The Art of Shaving offers a comprehensive collection of premium shaving products and accessories including razors, brushes, tools and accessories.

Store Design

The design of the new Mission Viejolocation features high-grade materials including traditional tiled floors, wood paneling and tufted leather furniture which combined with mood lighting creates an inviting, intimate atmosphere.

The richness of materials and feeling of intimacy of the design craft a unique brand experience for men in the retail marketplace, supporting the high standard of personal services offered by the brand.

Store Details

Store Hours: Mon – Sat: 10am – 9pm
Sun: 11am – 6pm

We’d love to hear your thoughts. Have you ever been shaved before? What are your preferred razor, shaving cream to use. Leave us a comment below.