The Esquire Network says it’s ready for prime time. The new network, announced today, aims to “capture the essence of the magazine,” David Carey, president of Esquire publisher Hearst Magazines, told The New York Times. “This is not the magazine on TV; that would not work.”

The male audience is an ever-sweet spot for brands, as evidenced by offerings that vary from Spike TV to Discovery’s Velocity Channel. The Esquire Network will replace the Comcast-created G4 video gaming channel (which gave Esquire fave Olivia Munn her start as co-host on Attack of the Show) on April 22, and be available in 62 million homes with cable or satellite service.

The rebranded network is a strategic partnership between NBC Universal and Hearst Magazines. NBCUniversal cable executive Bonnie Hammer positioned it as “an upscale Bravo for men.” She added, “If this was going to come under my portfolio, I’m a little brand crazy, so I said, let’s create a real brand, define a space, understand who we are programming for.”

Expanding on the magazine’s forays into video programming withEsquire TV online, The Esquire Network will offer shows about cars, politics, world affairs, travel, fashion, politics, and yes, cooking, with an early contender titled “Knife Fight” — a reality competition between younger chefs in “after-hours cook-offs,” executive produced by Drew Barrymore, Flower Films and Authentic Entertainment and hosted by Top Chef winner Ilan Hall.

A second original series, The Getaway, features celebrities traveling to their favorite locales and is executive produced by Anthony Bourdain and Zero Point Zero.

Linda Yaccarino, President of ad sales at NBCUniversal, added: “Esquire Network will give advertisers access to one of the most coveted and untapped audiences in the cable entertainment marketplace – the upwardly mobile, educated and highly-engaged man. We are already in talks with key clients and developing fully integrated opportunities for them to align their brands with this elusive, hard to reach demo.”

“There is a vastly under-served audience in cable TV – today’s modern man – and by joining forces with Esquire, we will deliver a multi-platform experience to this upscale, engaged, passionate audience, one that widens the aperture beyond G4’s technology and gaming base,” G4 and now Esquire Network general manager Adam Stotsky stated in NBCU’s press release. “Esquire magazine brings 80 years of unparalleled insight into what makes men tick, and we will incorporate the best of this iconic brand to produce original shows that build the network for growth and success.”

David Granger, Esquire’s editor in chief, says the programming will not be “not duplicative of what readers find in the magazine, but in the same wheelhouse,” reports The Times, and until further series are greenlighted, acquired programming from NBCUniversal’s library will fill out the schedule at launch. (The network has already licensed Parks & Recreation and Party Down.)

While reaction by G4 fans on Facebook was mostly negative, Granger said Esquire had successfully made the move from print to digital, increasing circulation to nearly 725,000 monthly as of December. Hearst, meanwhile, is no stranger to the cable TV space. The media conglomerate owns stakes in Lifetime, A&E, History and ESPN networks in partnership with NBCU and Disney-ABC.

“In a way, everybody wins,” notes The Atlantic. “Sophisticated men get a new TV-watching solution. NBC Universal gets a hip brand that helps them target sophisticated (read: affluent) TV-watching men. And Hearst gets to expand its empire.”

Speaking of expansion, all of Hearst Digital Media‘s titles will berefreshed via “a new publishing platform, which incorporates both responsive design and personalization,” TechCrunch reported, adding: “It’s an increasingly popular strategy for companies to adapt to mobile by creating websites that rearrange themselves based on the size of the screen.”

“That’s something marketers understand,” Tom Smith, Hearst’s VP technology and strategy told TechCrunch. “We’re not trying to turn editors into marketers. It’s saying, ‘How do you let them take this capability and express themselves more?’”

First in line are RoadandTrack.com and TownandCountryMag.com.

Ironically as Hearst moves further into digital, The Verge — a website “covering the intersection of technology, science, art, and culture” — says it’s considering a print edition.

“It’s something we’ve talked about quite a bit and something we have seriously looked into (and continue to look into),” says editor-in-chief Joshua Topolsky, the former Engadget editor who launched the site in 2011.

 via BC

It’s been a long time since I’ve done one of these and I thought hey, as a ramp up to our newsstand issues let’s drop some digitals on them to give them a little taste of what’s to come. This issue was actually supposed to have been on newsstands but as fate would have it there have been some delays.

The odd thing about delays sometimes is they happen so other concepts and ideas can solidify, and they have been, which means HUGE changes to the format of the magazine! And I think you guys are going to like it. In the meantime I hope that you enjoy this issue of the magazine.

This month’s issue features layouts of -

High Speed Diva MeeMee B @DivaMeeMee Shot by Todd Wellman,

Shotgun Diva Amanda Michelle @DivaMandeeM ,

High Speed Diva Olivia Price – @OlivPrice

The Gorgeous Erika Jordan @Erika4Jordan shot by @TorquedMag

and the very sexy Ashley Dani @AshDani1

I certainly hope that you enjoy this issue. Please let me know by leaving a comment below. What would you like to see in upcoming issues? Until then enjoy! And don’t forget to follow us on Twitter @FastLaneMag

What kind of man will read Fast Lane Lifestyle Magazine? He’s the man who has it all, and the man who wants it all. He is the man who knows it’s important to take care of himself as he is on the journey to build the kind of life he wants. He can also be the man who already has the life he wants but is interested in finding new ways to enjoy the fruits of his efforts! He’s living his life in the Fast Lane!

Every successful man aspires to something no matter what he has, or where he is in his lives. There’s always another mountain to climb another thing to strive for, another way to make his life and the lives of those he cares about even better!

Fast Lane Lifestyle Magazine is for today’s man. The man who is interested in how he feels, how he looks, what he eats and drinks, what kind of car he drives or wants to. For the man who loves beautifully sexy women. He’s either where he wants to be in life or he is on his way to where he wants. Fast Lane Lifestyle Magazine has something for him to enjoy!

Just some of Fast Lane Lifestyle Magazine‘s editorial focus includes but not limited to the following:

1. Entertainment – We’re men, and we love our movies, and music, and we usually like it explosive and loud! We enjoy events as much as we enjoy the darkened theater, or that new bad ass Blu-Ray DVD we just bought, and we cover that too. If it’s the hottest movie, music or events happening you can be sure we’ll be getting you the inside scoop!
2. Style – Women love a well dressed man, and it certainly does add to our confidence when we know that we’re well dressed from head to toe and squared away. We cover all of that. From what we put on our head to our wrist, to what we wear on our feet. But style doesn’t stop there. It also has everything to do with what we order at the bar or club. Brown label beer or premium blend we’ve got it on lock!
3. Food and Travel – It is critical for a man to know his way around a kitchen as well as to know what wine to order with what meal in the posh restaurant we’re eating in. And of course as a man travel is important. All men should make the opportunity to have traveled. We’ll let you know the hottest spots to go regardless if you make $15K a year to $15 million a year we got you from local Staycations to lavish global fun, we’ve got it covered!
4. Girls – Let’s face it, pretty much everything we men do is for women! And Fast Lane Magazine certainly has that covered. Or uncovered depending on which issue you happen to get your hands on. *WINK* Both the High Speed Divas„¢ and Shotgun Divas„¢ will be awaiting you each month with hot, sultry, and edge pushing photo-shoots sure to get your blood racing!
5. Cars and Gadgets – Men love their cars and tech, especially from the first time we saw a James Bond movie! The guy with the car gets the girl. And the guy with the best tech has the most fun with her!
6. Gaming – Men love their downtime and sometimes we just want to blow shit up, and we get to do that with the best and hottest games and consoles from Xbox to WII we’re all over it!

We know that you will enjoy Fast Lane Magazine no matter what place in life you’re in, because we’ll see to it that there will certainly be something for you to enjoy and learn from! Also for those who subscribe to Fast Lane Lifestyle Magazine wait to you see what we have in store for the issues you’ll receive straight to your mailbox even before they hit the newsstands!

And don’t forget about our awesome give-aways! Oh yeah those are fun as hell. Check us out on our Facebook Page for more details.

Check out the full version of ‘Living In the Fast Lane‘ the hot track by @Chalice_Serrano for Fast Lane Magazine produced by @BeatSlaya I mean really we even got our own theme music! Every hero needs theme music!

I met Dani Davenport a few years back when I was starting Fast Lane Magazine. I swear that it seemed not possible to get a bad photo of this girl. For her 21st birthday she was all over posters and the Marquee at the Treasure Island hotel and Resort. She was a lot of fun to shoot with! Please let me know what you think of the images below.

Name:Danni Davenport

Height: 5′ 7.5

Bra: 34 B

Birthdate: May 11, 1985

Follow us on Twitter @FastLaneMag

Our target launch date on Newsstands after numerous delays and let downs is 23 October 2012 with our November 2012 issue!

When I originally set out to fulfill what is a lifelong dream I wanted to mix some of my favorite things into one book. Hot naked women and bad ass cars. I was successful in my endeavor to say the least. However, recently I had one of those moments of clarity during a conversation with a friend of mine Mike McGowan.

McGowan broke Fast Lane Lifestyle Magazine (@FastLaneMag) down into a single word. “Aspirational“! With that, the entire game plan pretty much changed for the vision and concept of the book.

Living in the fast lane isn’t always about having a lot of money, houses, cars, private jets though all of those things are really great and we love them, living in the fast lane is about living well! Sometimes we have to downgrade our lifestyle to accomplish that goal. Having all the money in the world is really useless if you don’t have time to enjoy it.

With that we are moving into the direction of creating a publication that will speak to the man who aspires to live well, or even live better. Our content will speak to those who make $15,000.00 a year all the way up to the one who earns $15,000,000.00 a year. We intend to include a little bit of everything that men might be interested in. Cars, sexy women, sexy women on and in cars, entertainment, fashion, travel, Dining, and tech stuff. Everything the man with the growing portfolio needs to live well!

We look very forward to serving you in the future and hope that you enjoy picking us up at your local newsstand and in fine retailers like Barnes & Noble. And yes we will also be on newsstands in Canada and Europe!

With that I present this challenge to all of us – LIVE WELL!

What are things that you think are or would be critical to living well. Leave your thoughts for us below!

Cover Photographer: DJ Foothill @DJTalStudio
Cover Make Up: Christi Bell @ChristiBellMUA
OTS Photographer: Todd Wellman
Production Assistant: Octavio Flores

This Month’s issue of High Speed Magazine features Miss Kaki West (@KakiWest10)with the Dukes Of Hazzard General Lee. Also featured is Ginger Duncan with the Mad Max Police Interceptor!

We’ve also got the very sexy Danni Davenport, Jacklynn Williams a true to life Mac Tools girl and several other gorgeous women in this month’s issue. So take a look and enjoy!

August 2009 Chloe Farnworth & K.I.T.T from the 1980′s NBC hit television show Knight Rider along with Author Adrian Colesberry Heat it up! 
August 2009 High Speed Magazine issue features High Speed Diva Chloe Farnworth, Adrian Colesberry, Knight Rider, Raelene LaBray, Brianna Bartlett, Ruqayyah Taylor, Charlie Sweet, Courtney Anderson, Kimmi Jean.

Let Us know what you think about this issue by leaving a comment below, or on Twitter @FastLaneMag